June 1, 2024
Background
L.A. Car Club is a premium automobile club located in Los Angeles, California, offering luxury vehicle rental and customization services. The club is committed to providing the best driving experience for its members, thus having high standards for vehicle performance and safety.
Collaboration Goals
- To provide L.A. Car Club's luxury fleet with top-tier ceramic brake pads.
- To enhance the driving experience of club members by improving vehicle performance.
- To increase the visibility of the Herito brand in the luxury automotive market.
Solution
Herito Ceramic Brake Pads signed an exclusive supply agreement with L.A. Car Club, including:
- High-Performance Brake Pads: Supplying specially designed high-performance ceramic brake pads for each luxury vehicle in the club's fleet.
- Regular Maintenance: Herito provided regular brake pad inspection and replacement services to ensure vehicles always maintained optimal condition.
-Exclusive Member Discounts: Club members received special discounts and priority service when purchasing Herito products.
Results
- Positive Member Feedback: Club members were satisfied with the braking performance of the upgraded vehicles, especially in terms of brake response speed and quietness.
- Enhanced Brand Image: The high quality of Herito Ceramic Brake Pads complemented the upscale image of L.A. Car Club, enhancing the brand's image in the target market.
- Business Growth: The collaboration led to an increase in sales for Herito in the luxury market and brought more members to the L.A. Car Club.
Future Prospects
Herito Ceramic Brake Pads plans to expand the scope of cooperation with L.A. Car Club further, including jointly developing new customized brake solutions and brand displays at club events.
